Percolating on a plan…

The juxtaposition of being a highly skilled couturiere

Lace covered shoes to match dress

with over 30 years of experience and on the job training, with the strong need to create whacky fun things, sometimes puts my marketing choices in a quandry.

Add to that the recent connections I have had with 2 local bridal salons, where they provided a direct line of brides to my studio space – whether it was under their roof or under my own, and I’ve been letting my own marketing slide a bit to the back burner.

 

It is now fall of 2018 and I’ve made it through the heavy bridal season, and have been doing some relaxing projects of a geeky and practical nature, and I am ready to look at my plans for January 2019 – I’ve signed up to have a space at the Capital Wedding Show at the Shaw Centre, January 12, 13, 2019.

 

 

Now I want to get creative and plan out what to present!

After listening to Robert Sawyer‘s talk at Can*Con on Sunday morning, interesting questions have been brought to the forefront of my thinking.  What is the theme*?  What is the message**? It was inspiring to formulate more cohesive thoughts regarding my own creative endeavours as I listened and percolated 🙂

What is the theme* of TAV Creations?

What is the message** of TAV Creations…?

In reference to practical marketing, how do I garner the interest of folks who want interesting and outside the box dresses, which still taking care of more traditional brides –  in custom designs, re-designs/ style modifications, and alterations ?

King and Queen – White chess pieces…photo by Jared Young

I want to make every client feel the most comfortable and confident in their outfit – whether it’s cosplaying a character from a well known comic series, being the Princess for a day, or King and Queen of the chess board…

 

What I love about custom work, is the collaboration – working with someone who has lovely ideas, a clear vision, or a fun concept and making it happen.  It might be a quick fix, or it might take multiple visits, but it is a journey together.

Practical ideas:   I want to make 2 new pieces, modify 2 existing pieces and I want to have live models assisting in my booth at the bridal show, wearing garments I have made/adjusted specifically for them.

I’ve already had a couple of great suggestions and I am looking at numbers and timing and realize I need to get the word out there.

Stay tuned, and I’ll get a proper game plan and indicators of the bodies I would like to have available for January 12/13 weekend within the next few days!


Definitions:
*Theme: noun: an idea that recurs in or pervades a work of art or literature: love and honour are the pivotal themes of the Hornblower books.
**Message: noun: a significant political, social, or moral point that is being conveyed by a film, speech, etc.: a campaign to get the message about home security across.