The juxtaposition of being a highly skilled couturiere
with over 30 years of experience and on the job training, with the strong need to create whacky fun things, sometimes puts my marketing choices in a quandry.
Add to that the recent connections I have had with 2 local bridal salons, where they provided a direct line of brides to my studio space – whether it was under their 
roof or under my own, and I’ve been letting my own marketing slide a bit to the back burner.
It is now fall of 2018 and I’ve made it through the heavy bridal season, and have been doing some relaxing projects of a geeky and practical nature, and I am ready to look at my plans for January 2019 – I’ve signed up to have a space at the Capital Wedding Show at the Shaw Centre, January 12, 13, 2019.
Now I want to get creative and plan out what to present!
After listening to Robert Sawyer‘s talk at Can*Con on Sunday morning, interesting questions have been brought to the forefront of my thinking. What is the theme*? What is the message**? It was inspiring to formulate more cohesive thoughts regarding my own creative endeavours as I listened and percolated 🙂
What is the theme* of TAV Creations?
What is the message** of TAV Creations…?
In reference to practical marketing, how do I garner the interest of folks who want interesting and outside the box dresses, which still taking care of more traditional brides – in custom designs, re-designs/ style modifications, and alterations ?
I want to make every client feel the most comfortable and confident in their outfit – whether it’s cosplaying a character from a well known comic series, being the Princess for a day, or King and Queen of the chess board…
What I love about custom work, is the collaboration – working with someone who has lovely ideas, a clear vision, or a fun concept and making it happen. It might be a quick fix, or it might take multiple visits, but it is a journey together.
Practical ideas: I want to make 2 new pieces, modify 2 existing pieces and I want to have live models assisting in my booth at the bridal show, wearing garments I have made/adjusted specifically for them.
I’ve already had a couple of great suggestions and I am looking at numbers and timing and realize I need to get the word out there.
Stay tuned, and I’ll get a proper game plan and indicators of the bodies I would like to have available for January 12/13 weekend within the next few days!
Definitions:
*Theme: noun: an idea that recurs in or pervades a work of art or literature: love and honour are the pivotal themes of the Hornblower books.
**Message: noun: a significant political, social, or moral point that is being conveyed by a film, speech, etc.: a campaign to get the message about home security across.